Biography
Kathy Hibbs is a leading voice in consumer health and the intersection of biotechnology and consumer products. She is an accomplished health care technology executive and active board member.
With over two decades of expertise in health care and genomics, Kathy leads on key corporate and product objectives in highly regulated – and innovative – environments, across a wide array of complex, cutting edge business and product issues, regulatory strategy and industry-critical technology and data uses.
Track Chair:
- Courtney McFall, UCSF
- Ben Rubin, UCSF
Patient-centric data – Real-World Evidence (RWE) and Real-World Data (RWD) - is becoming instrumental in the drug development process and for health care decisions in general. This data is not only informative for the process from discovery to new indications, clinical trial design, and drug development, it also can be of value to monitor post-marketing drug safety and for decision support in clinical practice. As the data becomes a decision driver, science companies and medical organizations are increasingly focused on leveraging RWD and RWE to not only better understand the patient populations using their drugs and the respective outcomes, but also to accelerate clinical decision support. This session will focus on the various aspects of integrating RWE and RWD to support drug development and clinical decision support.
Sessions: